What I do

I help teams and organisations design, build, and improve systems that matter. From CRM architecture and Salesforce development to API-led integrations and automation, I focus on solutions that are scalable, secure, easy to maintain, and aligned with real business outcomes.

I don’t just write code — I design systems, make trade-offs, and take responsibility for long-term quality.

Specialisation

• Salesforce Architecture & Development — Flows, Apex, LWC, data model design, and platform best practices.
• Integration Architecture — API-led integrations between Salesforce and external systems (Azure, middleware, REST services).
• Automation & Process Design — reduce manual work, improve data quality, and streamline customer journeys.
• Web & Portals — modern, fast web experiences that integrate cleanly with backend systems.

How I work

My approach is pragmatic and architecture-driven: understand the problem deeply, design before building, choose the right tools (not the trendy ones), write clear, maintainable code, and document decisions and trade-offs. I value clarity, simplicity, and reliability — especially in systems that need to scale and evolve over time.